We want to know if and how you are using new technologies, such as AI, as part of your practice.
The purpose of this research
The health and care system continues to evolve with the greater use of digital technology.
Rapid advances in digital health and AI are transforming ways of working and clinical practice, making emerging technologies more used and readily available to health and care professionals as part of their daily practice.
We want to deepen our understanding of if and how HCPC registrants are using new technologies, such as AI.
This will help us support registrants to adapt confidently to increasingly complex working environments, make the most of new opportunities and use technology ethically and transparently, while improving service user safety and experience.
The findings will provide a baseline for future work in this area, helping us strengthen our ability to identify risks, respond to emerging concerns, and provide support where needed.
Partnering with Ipsos UK
To help us gather these insights, we’ve commissioned an independent research company, Ipsos UK.
In early August, Ipsos UK will invite a sample group of HCPC registrants across all professions by email to take part in a short online survey to share their views.
Participation is voluntary and any information gathered as part of the survey will be treated confidentially.
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This Ipsos UK research and your personal data26-027920-02 Survey on the use of AI by HCPC registrants
This Privacy Notice explains who Ipos UK is, the personal data they collect, how they use it, who they share it with, and what your legal rights are.
This work is funded by The Health and Care Professions Council (HCPC).
This Privacy Notice covers the survey which is being run as part of this study looking at the use of AI by the HCPC registrants.About Ipsos UK
- Ipsos MORI UK Limited and Ipsos (market research) Limited are a specialist research agency, commonly known as “Ipsos UK”. Ipsos UK is part of the Ipsos worldwide group of companies, and a member of the Market Research Society. As such they abide by the Market Research Society Code of Conduct and associated regulations and guidelines.
What personal data has Ipsos UK received from the HCPC for this study?
- Ipsos UK has received personal data because they have been asked by the HCPC, to carry out an anonymous research study on our behalf.
- The HCPC has shared a limited amount of your personal data so that Ipos UK can invite you to take part in this research study.
- The personal data that the HCPC has shared with Ipos UK for this study is:
- your name
- your email address
- your profession and modality
What is Ipsos UK’s legal basis for processing your personal data?
- Ipsos UK requires a legal basis to process your personal data. Ipsos UK’s legal basis for processing is your consent to take part in this research study. If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’.
How will Ipsos UK use any personal data including responses you provide?
- Firstly, taking part in this research is entirely voluntary and any answers are given with your consent.
- Ipsos UK will use your responses for research purposes and to produce anonymous research findings and insights. This means you will not be identifiable in any of the reporting.
- Ipsos UK will keep your personal data and responses in strict confidence in accordance with this Privacy Notice.
- Your personal details will not be shared with the HCPC, who commissioned this research. The HCPC will not know who has taken part in the research.
- Any views, experiences and comments included in the report of the findings will be fully anonymised.
Who we share your data with
- Ipsos UK will be using certain supplier organisations to assist them in running the research study and they will need to disclose your personal data to these supplier organisations for that purpose.
These supplier organisations include:- Rackspace, Microsoft Azure, Google Cloud Platform and Amazon Web Services which provide Ipsos with hosting services for all applications and data used to collect survey responses (this is all managed by Ipsos).
- Rebecca Paton-Williamson who will assist with arranging interviews.
- Artificial Intelligence “AI” technologies are incorporated into third party systems that Ipsos uses as part of its IT infrastructure, forsecurity and fraud prevention purposes and may use internal systems that use AI to support efficient processing and insight analysis in line with its internal policies and procedures (which includes human oversight where applicable) to maintain data integrity. Any use of AI technologies by Ipsos will be in accordance with technical and operational safeguards appropriate for the data types.
How will Ipsos UK ensure your personal information is secure?
- Ipsos UK takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.
- Ipsos UK has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001.
How long will Ipsos UK retain your personal data and identifiable responses?
- Ipsos UK will only retain your data in a way that can identify you for as long as is necessary to support the research project and findings. In practice, this means that once we have satisfactorily reported the anonymous research findings, we will securely remove your personal, identifying data from our systems.
- Your personal details used to invite you to take part in this research will be securely deleted from our systems once the study and any quality control checks are complete; this is usually carried out within three months of project close.
- For this project we will securely remove your personal data from our systems by 02/2027 and from online hosting platforms by 05/2027.
Where will your personal data be held & processed?
- All of your personal data used and collected for this survey will be stored and processed in the United Kingdom and/or the European Union.
Your rights
- You have the right to access your personal data within the limited period that Ipsos UK holds it.
- Providing responses to this research is entirely voluntary and is done with your consent. You have the right to withdraw your consent at any time whilst we hold your personal data at an identifiable level.
- You also have the right to request from us the deletion or erasure of the personal information we hold about you.
- You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold.
- If you want to exercise your rights, please contact us at the below Ipsos UK address.
- If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out below. You are, however, always entitled to contact the UK’s Information Commissioner at: https://ico.org.uk/global/contact-us/ or by sending an email to: casework@ico.org.uk
How can you contact Ipsos UK about this research and/or your personal data?
- Contact Ipsos UK:
Email:
Amun.Rehsi@ipsos.com with “26-027920-02 HCPC Use of AI” in the email subject line
Post:
26-027920-02 HCPC Use of AI
Data Protection Officer
Compliance Department
Ipsos (market research) Limited and Ipsos MORI UK Limited
3 Thomas More Square
London E1W 1YW
United Kingdom
- Ipsos MORI UK Limited and Ipsos (market research) Limited are a specialist research agency, commonly known as “Ipsos UK”. Ipsos UK is part of the Ipsos worldwide group of companies, and a member of the Market Research Society. As such they abide by the Market Research Society Code of Conduct and associated regulations and guidelines.
In addition to the survey, Ipsos UK will host a series of focus groups and in-depth interviews over the coming months to gain further qualitative insights.
Frequently asked questions
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We have selected an anonymous, representative, and weighted sample of HCPC registrants to receive invites to the online survey.
Selection criteria were profession and modality to make sure the sample represents the variety of HCPC registrants. -
No, participation in the survey is completely voluntary. But we would value hearing about your experiences and opinions to gain varied and representative insights into the topic.
The HCPC will not know whether or not you have taken part in the survey, and your responses are confidential. -
Please share your views with us by 18 September 2026.
The survey only takes about 15 minutes to compete. -
Your answers will be handled confidentially by Ipsos UK and analysed alongside other responses to develop research findings.
Findings will be used to inform our understanding about how HCPC registrants use AI in their practice, how registrants think and feel about the use of AI for different tasks and contexts, and how this interacts with standards obligations and professional ethics. -
We will receive summarised responses in a report and other materials from Ipsos UK.
Response data will be anonymous, meaning no shared information can be linked to individual participants. -
Yes. Your data will be handled in line with UK data protection laws, our privacy statement, and a formal agreement with our partner Ipsos UK.
The information you share will only be used for the specific purposes of this research.
Your personal data will only be used for the survey invitation and weighting samples, as well as identifying profession specific trends and sentiments in the survey findings. -
The feedback from surveys, focus groups and any other related activities will be used to create a final report and associated communications materials.
These will provide insights which we can use to shape the future of professional regulation around the use of AI use, making sure that registrants receive the information they need to work safely and effectively, and maximise the potential benefits of AI tools at work. -
In order to ensure the integrity of the research and the effectiveness of our sampling, we are only able to receive responses from registrants who have been sampled.
